Gators NIL - Name, Image, and Likeness

The University of Florida offers the most comprehensive student-athlete experience in the nation. From winning championships, graduating from a top-five academic institution, to the backing of the most powerful brand in collegiate athletics and now a first-in class NIL program Gator athletes are well positioned for success while in Gainesville and beyond.

All Sports NIL video thumbnail. Video includes Graham Mertz (FB), Liz Harrison (LAX), Derek Wingo (FB), Kinsey Goelz (SB), Tyler Shelnut (BB), Kayla Dicello (GYM).

How to Get Involved

There are many ways for Boosters and Fans to support our Gator athletes here at the University of Florida. Whether it is buying their merchandise, hiring them for marketing and business promotions, or joining an NIL Entity that creates fan engagement opportunities.

Connect

An exclusive community for Gator Nation, Florida Victorious strives to be the model NIL entity in collegiate athletics committed to delivering life-changing impact for our student-athletes, insider access to fans, and strong value for partners.

Shop

Fanatics, the global leader in licensed sports merchandise, has partnered with the Gators to allow student-athletes the opportunity to have personalized t-shirts with their name and number, trading cards and customized branded jerseys.

Connect

Gators NIL Exchange allows fans, alumni, and local businesses to directly connect with Gator athletes to offer them opportunities. Whether you would like them to promote your local business on social media, or show up to an event, the Gators NIL Exchange unlocks the ability to connect with every athlete on campus.

NIL Gear Supporting Student-Athletes

Examples of NIL gear available. Silly Socks - Find these and more at Rocke Em. Shirts and Hoodies - Find these and more at Athlete's Thread. Dominate hoodie by Alma Mater supports NIL opportunities for football.

Alma Mater Design

Athletes Thread

Rock Em

Gators on NIL

"Being involved with NIL the past couple of years has really allowed me to represent who I am as a person and a player. It’s given me so many opportunities to speak up and see it all come to fruition right before my eyes. The biggest takeaway with NIL is taking me out of my comfort zone and doing things I’d never think I’d be doing but me growing as a person because of it."

Leilani Correa Basketball

"NIL has not only opened doors for me as an athlete but has become a powerful platform to forge important connections. It has unlocked opportunities to market myself in ways I never imagined. It's empowered me to amplify my abilities, both on the court and in the realm of self-marketing, shaping a narrative that extends beyond sports. I am blessed to be in sports at this time where athletes are being encouraged to step out of their comfort zone and build their own brand through NIL."

Elli McKissock Volleyball

"NIL is super cool because it has allowed women’s lacrosse to have a bigger platform, and given me the opportunity to find new hobbies with the variety of brands that reach out. Plus, as a marketing major looking for a job, it has been a great interview question to expand on how I have experience and can add to a company."

Liz Harrison Lacrosse

Support & Resources for Student-Athletes

INFLCR, assists UF student-athletes in education, compliance, reporting forms, brand awareness and social media content.

Brandr utilizes the collective power of group licensing to pair those rights with school trademarks and logos. Brandr currently offers a variety of NIL merchandise opportunities with Gator intellectual property to UF student-athletes.

NIL Island, founded by Florida gymnast Leah Clapper, aims to reduce the 'NIL overwhelm' by providing a community and resources athletes need to succeed in NIL.

The Hawkins Center, Gators Experience, and GatorMade provide student-athletes with financial literacy, brand building and educational workshops focusing on the areas of Name, Image and Likeness.

The Gators have partnered with Nike and Jordan brand to form one of the strongest brand and apparel partnerships in collegiate sports.

Gatorade owns 46% of the sports drink market. It was created here at the University of Florida. It started in The Swamp.

The SEC continues to set the standard in Championship excellence and provide a student-athlete experience that is enhanced by the substantial revenue distributed through the league.