Latest News
ID Generation Provenance and Clarification
Recent discussions have revealed disagreement about the expected use and origination of `buyeruid` and `ifa` attributes, and questions about how to convey the method of... Read More
Podcast Measurement v2.2 is Ready for Implementation
Tech Lab’s Podcast Technical Measurement Guidelines v2.2 public comment draft was released on February 22, 2024 and public comment period closed on March 23. We... Read More
Embracing AI to Safely & Effectively Reach Audiences
We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading... Read More
VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features... Read More
Events
IAB Tech Lab Brand & Agency Event, “Save Money. Drive Results. Be Home By 6”
As part of our educational events for 2024, Tech Lab is hosting an event for agency investment and media buying teams to provide education on...
Date: May 14 @ 9:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
