Tag Archives: otto neurath

I S O T Y P E

pictograms

image of otto neurath

image of gerd arntz


todays post is fitting well with the international worker’s day, concerning the movement of the creativ class nowadays. in the museum of applied arts in vienna (mak) there is a current exhibition on otto neurath, an austrian philosopher who developed the isotype (englisch: international system of typographic picture education; deutsch: internationales system der erziehung durch bilder) together with the german graphic artist gerd arntz. back to the 20’s of the 20th century otto neurath was a supporter of the idea that images can be more helpful to understand a meaning than words. in other words through the whole spectrum of colours and their emotional meaning or through different types of textures, images can express a deeper emotional understanding. for a lot of people otto neurath is considered as the founder of the pictograms. more details check gerd arntz or otto neurath


some examples of their work


otto neurath at work


Leave a comment

Filed under exhibition, graphics / maps