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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Buch von Renée Mauborgne und W. Chan Kim
Datum der Erstveröffentlichung: Dezember 2004
Bewertung (4.841) · Auf Lager
The sequence of the Blue Ocean strategy revolves around the below four steps: 1. Buyer utility 2. Strategic pricing 3. Target costing 4. Adoption hurdles It is ...
Kim and Mauborgne recommend creating blue oceans—uncontested market spaces where the competition is irrelevant. In blue oceans, you invent and capture new ...
Bewertung (979)
We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value ...
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"Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create ...
Weitere Fragen
22.10.2024 · The authors argue that a much better strategy is to focus attention on blue oceans, trying to identify as yet undiscovered market opportunities.
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Bewertung (1.779) · 13,93 $
1) Reconstruct market boundaries · 2) Focus on the big picture, not on the numbers · 3) Reach beyond existing demand · 4) Get the strategic sequence right · 5) ...
Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own ...
Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean ...