LOVOO & Snapchat: The Perfect Match for Better Full Funnel Performance

LOVOO is one of the market-leading dating app providers in German-speaking countries. 

As one of the first dating app providers in Germany, LOVOO is considered a pioneer and trendsetter in app development. The mobile application allows young people to easily meet people nearby, make friends and fall in love. Features such as live streaming support the modern way of building social relationships. 

Because of its reputation for innovation, the partnership with Snap was the perfect match. LOVOO was looking for a platform that allowed it to target its audience at scale.

Their objective was to grow brand awareness and favorability, particularly among Gen Z.

The solution involved using multiple ad formats to drive brand and performance objectives all the way through the funnel. The company used a combination of Snap Ads, Stories and Commercials. At the top of the marketing funnel, LOVOO optimized towards impressions but were then able to capitalize on this to drive app installs and subscriptions lower down.

By running a combination of brand placements together with direct response  ads, the company saw significant increases in performance throughout  the funnel. 

Together, LOVOO and Snapchat achieved: +12 pts in overall brand awareness and a +5 pts in brand association with ‘video dating’, +14 pts in overall ad awareness. ¹

Exposure to multiple ad formats significantly drove brand awareness - Snapchatters exposed to multiple ad formats had +17 pts in ad awareness vs. +9 pts for those exposed to 1 format. ¹

Running brand & DR resulted in 14% higher app installs and 12% higher sign-ups. ²