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Drive sales and reach more customers on Google Search. Google Maps. YouTube. Google Shopping. Google Images.

Easily manage and promote your business and products to millions of shoppers across Google with Merchant Center.

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Your products and business can show up across Google

Mobile user interface animated to show a user searching for running shoes on Google Search.

Stand out on Google Search

Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local store.

Mobile user interface animated to show a user searching for running shoes on Google Maps.

Reach local customers on Google Maps

Your business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your store.

Mobile user interface animated to show a user searching for running shoes on YouTube.

Get discovered on YouTube

Your products can appear when customers search for offerings like yours on YouTube.

Mobile user interface animated to show a user searching for running shoes on Google Shopping.

Attract shoppers on Shopping

Your products can appear when customers search for offerings like yours on the Shopping tab.

Mobile user interface animated to show a user searching for running shoes on Google Images.

Be seen on Google Images

Your products can appear when customers search for offerings like yours on Google Images.

How to get started with Google Merchant Center

  • Add your products and business across Google for free

    Get started by creating a free Merchant Center account and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your products.

  • Customers click to purchase your products

    Your business and products can appear on Google Search, Maps, and more, when users search on Google for products you offer. Once a customer clicks, you can direct them to your online store or a physical location to complete their purchase.

  • Grow your business with personalized insights

    We’ll provide actionable insights in Merchant Center about how customers interact with your business and products so you can help increase traffic to your site or local store.

  • Drive sales with paid advertising

    When you’re ready, you can promote your products with Performance Max advertising campaigns to reach more customers and drive sales. Stay in full control of your budget and only pay when customers engage with your ad.

Reach your business goals

  • A graph demonstrating online engagement for a user on Merchant Center.

    Build an online presence

    Connect with more customers and increase online engagement by adding your products and business to Google for free.

  • A selection of products that appear in Google Search with an emphasis on the sponsored product.

    Drive online sales

    Boost your conversions with campaigns like Performance Max that give your products premium advertising placements.

  • A physical location icon surrounded by the branded icons for Google Maps, Google Images, Google Search, Youtube, and Gmail.

    Drive offline sales

    Get more foot traffic to your brick-and-mortar store with advertising that showcases your in-store inventory.

Frequently Asked Questions

What is Google Merchant Center?

Merchant Center is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube and more.

How much does Merchant Center cost?

Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.

When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With our Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.

What do I need to create a Merchant Center account?

You need to be a retailer selling products through a website, in a physical store, or both. To sign up, you’ll need a Google account. If you don’t have one yet, you can create one for free here. Then go to Merchant Center to tell us about your business, choose where your customers will check out (on your website or at your local store), and add your products.

Our beginner’s guide to Merchant Center can teach you more about getting started and how to manage your presence across Google’s platforms.

Where will my products show up on Google?

Once your products are added and confirmed as eligible, they can show up across different Google surfaces, such as Google Search, Google Maps, YouTube, Google Shopping tab and Google Images.

Learn more about where products show and the requirements.

Reach millions of customers on Google with Merchant Center